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what we do

Work closely with our clients bringing their idea, brand or business goals to reality.

BRAND DEVELOPMENT

A brand is much more than a logo. And more than the products & services you sell.

We can help you identify what makes (or can make) you different & define this in a compelling way to your target audience. We then craft your brand messages & demonstrate how to apply these to your touch points; your website, social media & collateral.

The work before the work.

> Articulate overall Business Strategy
> Identify Target Audience & Profile
> Conduct Competitor Analysis
> Develop Brand Positioning

The fun stuff.

> Craft Key Brand Messaging
> Naming, Logo & Tagline Development
> Content Strategy
> Website Development

SOCIAL MEDIA

We are social beings.

We are social media natives. From the days of MySpace & Facebook to Insta & Tinder (!) We live & breathe social media. We develop Social Media strategies for brands & create social content that not only looks pretty, but helps you reach your business #goals. Too busy with your own personal profiles? We can also take complete control of your accounts by posting & managing your community.

The work before the work.

> Define Brand Objectives & KPI’s
> Identify Target Audience & Profile
> Conduct Competitor Analysis
> Decide on best platforms for your brand
> Define Content Pillars & Craft Content Plan
> Recommend Advertising Budget & Split

On-going.

> Content Creation
> Posting & Scheduling
> Community Management
> Campaign Creation & Management
> Social Media Influencer Program

COPY WRITING

Lost for words?

Let us help with writing your website copy, press releases, advertising copy & more.

Words work in so many ways.

Different styles, different tones, different applications; in magazines, on billboards, on brochures, websites & social media. At Overport we have specialised writers who can help with it all.

COACHING & WORKSHOPS

Have an idea, but don’t know where to start?

We offer business consulting sessions, where we can workshop your concept & create a plan of attack to reach your goals. We partner with you in the first months to offer support, advice & creative thinking to get the idea off the ground efficiently & effectively.

Any business, any industry, any size, at any stage.

> One-on-One Coaching
> One-off Strategy Sessions
> Customised Options